Playtech extends Paddy Power exclusive SSBT agreement

TigerGaming Poker 100% up To $1000 Welcome Bonus

Playtech has announced that its exclusive partnership with Paddy Power, a major retail and online brand, will continue for an additional year

The new multi-year deal builds on the long-standing relationship that has existed between the supplier and the operator that is owned by Flutter Entertainment. This relationship goes back more than ten years.

In accordance with the terms of the new agreement, Playtech will continue to serve as Paddy Power’s sole supplier of Self-Service Betting Terminals (SSBTs) in both the United Kingdom and Ireland.

According to Playtech, the new deal comes during a time of rising popularity for the installation of sports betting terminals in retail shops. This popularity was on display during the most recent FIFA World Cup. It has just recently released new features, such as an enhanced Betbuilder and Player Props, among other recent additions.

“Paddy Power has grown into a leading force since its inception over 30 years ago, and we look forward to building on our successful partnership with them,” said Shimon Akad, the chief operating officer at Playtech. “Paddy Power was founded in 1988.” Because of the performance of our software, this ongoing collaboration is now possible, and we are committed to making progress on plans to provide a roadmap that is centred on the customer for the years to come, even as we continue to develop new technologies that are aimed at digitising the retail space.

“We are pleased to continue our strategically important relationship with industry leader Playtech,” said David Newton, the chief operating officer of Paddy Power. Playtech terminals are an essential component of our retail offering and will play an important role in the long-term development of our stores. In the coming years, we eagerly anticipate achieving even greater success with this endeavour.

Customers of Paddy Power who use Playtech terminals can look forward to a prosperous future thanks to the fact that we will continue to leverage Flutter’s industry-leading pricing capabilities to bring about new betting opportunities and markets. Our primary goal is to provide even more players with a fantastic omnichannel and betting experience.

Playtech stated in a press release last week that it anticipates its adjusted earnings before interest, tax, depreciation, and amortisation (EBITDA) for the 2022 financial year to reach at least €400.0 million (£352.1 million/$436.0 million).

After reporting “strong” first-half results in September of last year, Playtech stated, in a trading update, that the company’s business has continued to perform strongly since then.


The post Playtech extends Paddy Power exclusive SSBT agreement appeared first on Play Store Casino.

Wild Casino - Welcome Crypto Package Up To $9,000